2010 Kick-Off Press Release

PASSPORTS WITH PURPOSE 2010 BUILDS A VILLAGE IN INDIA

Third Annual Travel Bloggers’ Community Fundraiser Announces 2010 Beneficiary and

Officially Opens Blogger Participation and Prize Donations

SEATTLE, WA – June 25, 2010 – Passports with Purpose (PwP), the travel bloggers’ community fundraiser, announces its 2010 beneficiary, Land for Tillers’ Freedom (LAFTI), a non-profit organization that is focused on changing the conditions of the Dalit caste or India’s “untouchables.” Created by four Seattle-based travel bloggers who act on the power of travel to make change, Passports with Purpose’s goal is to raise $50,000 to build a village in India through the Friends of LAFTI Foundation. Passports with Purpose will begin on November 15 and end on December 13.

With its home office in the village of Kuthur (Tamil Nadu), LAFTI’s mission is to liberate Dalit women and their families through projects such as land distribution and cultivation, housing construction, adult training and youth housing and education. LAFTI works with the government and financial institutions to purchase land for Dalit families. Each house costs approximately $2,000 to build.

Passports with Purpose founders Debbie Dubrow, Michelle Duffy, Pam Mandel and Beth Whitman, officially invite travel bloggers and organizations to participate in the third annual fundraiser. Passports with Purpose is also opening participation to organizations that wish to donate prizes or sponsor PwP. There are a limited number of tax-deductible sponsorships available, with the funds going directly to the charity. Interested bloggers, organizations and sponsors in PwP 2010 can visit www.passportswithpurpose.com or email info@passportswithpurpose.com.

Whether a veteran travel blogger or one looking to join the travel community, PwP blogger participants would procure a prize, host the fund-raising badge and promote the effort through their social networks. Past prizes have included a FLIP Mino 60 Minute Video Camcorder; three nights at an Aqua Hotel in Waikiki; two nights in a suite in New York’s Roosevelt Hotel; five nights at Los Suenos Resort in Costa Rica and a Ko’Aloha Soprano Ukulele. In 2009 PwP harnessed a travel community of over 70 bloggers and their powerful social media networks to raise $30,000 to build a school in Preah Vihear, Cambodia.

Beginning November 15, 2010, the public can make donations in $10 increments and enter to receive a prize (or prizes) of their choice on the Passports with Purpose website. Donations go directly to Friends of LAFTI, a 501(c)3 organization.

In 2008, Debbie Dubrow, Michelle Duffy, Pam Mandel, and Beth Whitman, the bloggers behind Delicious Baby, WanderMom, Nerd’s Eye View and Wanderlust and Lipstick, respectively, began a travel-inspired initiative to raise money online. PwP initiatives benefited Heifer International and American Assistance for Cambodia. For more information about Passports with Purpose visit, www.passportswithpurpose.com and for more information about LAFTI visit http://www.lafti.net/ or view: http://youtu.be/_m5zGLyMJwU.

Media contact: Meg Paynor, meg@paynorpr.com, 206.913.3848.

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